Several times a day we have to make an important choice even when we do it unconsciously: which public restroom will I choose?
This choice is socially and culturally constructed. On the one hand, it invisibilizes the diversity of gender identifications. On the other hand, it is related to disability. Hence, the ‘toilet problem’ is not frivolous; on the contrary it reveals important tensions and opportunities.
Public restrooms are an example of how our lives are gendered according to norms that function because they have been deeply interiorized. Often, we do not realize their impact on our lives and the extent to which they can preclude diversity. Some spaces are separated, but as women and men we can start sharing them if we fight exclusion and foster reciprocity.
Unisex toilets are spaces embracing difference and encouraging diversity. They are about accessibility. They are also spaces of intimacy with strangers. Diversity, accessibility, intimacy are values to promote within corporate culture.
The heart of innovation is inclusion. The latter starts with the active acceptance of difference. The unisex restroom is a symbol of this openness toward (gender) diversity. The promotion of inclusion is the future of corporate social responsibility.