know more

A statement by Sabina Rossignoli, Founder, Trainer and Consultant

To some, gender diversity is a recent trend in the management of human capital. Alternatively, it is reckoned as a question of corporate communication. This, even though there is a strong business case for having diverse teams in a company, university or organization. To me, gender diversity is mostly a commitment to social responsibility. In a rapidly changing world, we face new challenges which need to be answered differently.

Innovative approaches to work are needed now, competency and awareness are necessary to face complexity. Moreover, global talent shortages require a new management of the human capital, and HR departments ready to attract talents worldwide and propose lifelong learning. The Boston Consulting Group has produced several studies promoting diversity and management innovation. Simple but true: everybody works better in a better environment.

Gender diversity is only one dimension of the work on difference; my standpoint is that other forms of diversity need to be combined, although my main focus is gender equality: culture, age, sexual orientation, social positioning, disability, ethnicity… and many others. Although innovative approaches tend to be individualized, I propose knowledge and methods drawn from the social sciences.

I offer seminars and consulting programmes for companies that aim to develop their gender awareness’ strategy. I am also working with organizations and in the field of higher education in order to spread the competences people need to make a better workplace and society. Thanks to my work that includes a follow-up on the activities, I help people achieving awareness, solving conflicts and preventing health problems in the workplace. I try to make my experience accessible to most publics.

I work with people and see them as part of a team and of a larger corporate culture. I analyze the hierarchies and the levels of internal communication. Then, I assess the question of gender with regard to the specific context. This method has several advantages. The first, it is based on innovative scientific knowledge. The second, it allows for developing long term strategies for change within a company. To some extent, culture is the key and gender is part of the culture.

When gender equality becomes an active commitment, it makes more sense to invest. A better workplace makes more fulfilled people, and motivation brings performance to its best. Also, as society is changing we need to change with it: old models do not fit the global market any longer. Collaboration and flexibility are increasingly demanded, but then equality must be secured: too often women pay the price for the wrong solutions. The goal is to have a better society, one where education is available to all, and women and men start really collaborating with each other on equal ground. There is a long way to go, but there is a promise of success: you need to be brave to innovate, and you need to start today.